Alas, the ugly truth about marketing is that unless you truly want to hide in a corner, you have to do it. You have to promote your book, your article, your story, yourself. If you don’t promote yourself, no one will know about you.
Here are some facts about marketing:
- It takes courage. Nobody likes rejection. You want to be loved and praised and supported and told that you’re wonderful. And you are. But you still gotta market.
- It takes time. Marketing is a process, not an overnight event. You need a plan, strategy, carry through, and follow-up. Plan a giveaway, schedule an interview, or contact bloggers for reviews. Then weigh your results, see what works and doesn’t work, and do it better the next time.
- It takes dedication. Just because you’ve done something once doesn’t mean you can give up. It took you years to write your book, but you didn’t give up. Marketing is the never-ending manuscript. You have to keep on keeping on. You got two book reviews? Great! Go get two more.
- It’s not for the faint of heart. The authors who get remembered are the ones in the public eye. They do interviews, book signings, appear on panels, on radio and TV. They’re not afraid to talk about their books. In fact, they love to talk about their books. And because they love what they do, they encourage and inspire their readers to love them.
If you’re brand new to marketing, ease in slowly. It took me a long time to find that courage. It may take you a while too. But you can. Talk to someone who’s done some marketing. Go to a book signing and see what it’s all about. Seek out book blogs online that review your type of book. Try a Kindle Countdown promotion or a Goodreads giveaway. Get your toes wet and see how it feels. It may be great or it may be sucky. Either way, congratulate yourself for your bravery. You did it!
Remember, you're making friends. You're building a relationship. One down, a lot to go.