But it wasn’t always this way.
When I began to write, lo those many years ago (20, to be exact), marketing was a foreign word. I wanted to be an “author.” Authors didn’t care about marketing, they just wrote. Fabulous stories, of course. Award-winning stories. That was my dream. Marketing was for those strange people who really liked being out in the public. Sales people. I was quiet and fairly shy and the thought of self-promotion was as bizarre as appearing on Oprah.
Several years into my writing career I started to understand that writing is a business. Professional authors—the ones who make money—market. They have platforms, they make speeches, they go on tour. They self-promote. Yeah, yeah, I said. Someday . . . when I’m professional. Not now.
But the more involved I became with writing, the more inundated I became with the idea of marketing. Book fairs, seminars, workshops, conferences. Local ones. National ones. Everywhere I went people were talking about themselves and their books. I looked, I listened, I absorbed (some of it), and I continued to tell myself it wasn’t for me.
I wasn’t comfortable. I loved my stories but I couldn’t answer the question “why was I writing?” I didn’t have a platform, a message, or a vision. I was just good at stringing words together. So the thought of standing in front of people and talking about one of my stories was as exciting as a gynecology exam.
Then along came F.A.I.T.H. This book wasn’t just a story. This was my chance to prove that I could manage a project. With every step my determination grew until I knew I couldn’t fail because I wouldn’t stop. It wasn’t just about writing anymore. It was about sharing a vision, wanting to help other people, making a difference in the world. I finally found my passion.
When you find your passion, nothing can stop you. Now I’m contacting reviewers to post on Amazon. Finding professional book review sites to write new reviews. Scouring the web for bloggers who write reviews to increase traffic to the website. And I actually told a friend last week that I was getting comfortable with marketing.
What’s your passion? If you’ve hated marketing, you can turn that around. I’m going for bestseller status. What are you going for?