Have fun with your learning!
The word “typesetting” brings to mind an image of lead letters manually placed on a press to spell out the words for a printing project. [Think Gutenberg’s printing press] But typesetting has come a long way since the 1400s. Now typesetting—often called layout—involves a whole scheme of components that ensure a good-looking document. Typesetting questions include font and font size, justification, hyphenation, margin size, page number location, and more. A good layout person or typesetter will walk you through the process when you format your book. But it always helps to be prepared in advance. Amie McCracken, professional typesetter, discusses everything from font size to recto/verso in this article, topics it took me years to learn. Pay attention and you could surprise your layout professional.
Have fun with your learning!
The publishing process can be a mystery to most writers. Your focus is on telling the story. What comes after that feels way down the road and unimportant. But writing your book is just one step. You also need to prepare your book for sale. That’s where the professionals come in.
There are four crucial steps after you finish your manuscript: editing, layout and graphic design, printing and proofreading, and publishing and promotion.
Your story can be the greatest story on earth, but if your writing style doesn’t reach your audience, no one will know. Don’t get bogged down in boring information or tired clichés. Make your writing sparkle so your readers are amazed. The way to do that is with professional editing.
Developmental editing looks at the overall structure and flow of the book. Copy editing studies grammar, punctuation, spelling, and clarity. All authors need professional editing and Words of Passion utilizes both types to ensure your book is the best it can be.
Layout and Graphic Design
Layout is about the inside appearance of your book. You want your masterpiece to be clean and attractive. Work directly with experts who will match your vision and create the book of your dreams. You'll decide on font choice, headers and footers, margin size, chapter headings, paper type, book size, and more.
The cover is what initially attracts your readers. Your book has one chance to make a good first impression. You want it to be stunning! Working with a great designer will bring your vision to life.
Printing and Proofreading
Once the layout and graphic design are finished, your manuscript draft and cover are sent to the printer to produce a sample of your book that looks exactly as it will in the final stage. This is the copy that is “proofread,” hence the term “proof” copy. Proof copies or Advanced Reading Copies help you garner great reviews while the editor notes corrections and changes to the interior and cover. Once corrections are approved the editor sends them to layout for a new draft and cover which are submitted to the printer. Then final copies are printed.
Publishing and Promotion
Many authors use online sites (like Amazon) as a platform for promoting their books. You want to have a place where people can buy both print and eBook versions of your book. But just putting your book online doesn’t guarantee sales. You also need a marketing plan that builds awareness and uses social media. Engage a marketing expert to provide a step-by-step plan for your book launch that will get you noticed.
Words of Passion is proud to offer a team of experts to assist you every step of the way from editing to promotion. For more information email me or call 770.623.8303.
Articles also on Write Your Life.