People love gifts. Stores constantly promote BOGOs—buy one get one free; purchase $20 of products and get a free tote bag. If you’re a merchant, you want to stand out among the thousands of buying options. And the word “FREE” acts like catnip to a cat. Your customers magnetically gravitate towards that free offer.
Readers are the same. They love free offers. Here are 5 ways to tantalize your customers and make them hungry for more.
1. Amazon Giveaway. Amazon’s KDP Select Program lets you promote your eBook for free for 90 days. When you’re first starting out, spreading the word can be more important than making sales. Giving away free copies can often inspire greater sales. Authors have been known to give away a few hundred copies and then go on to sell several thousand.
2. Goodreads Giveaway. Goodreads, a social site like Facebook for readers, has a similar program. List your book and the number of copies to give away. Readers bid on your book and you choose the winners. Then the winners are asked to read your book and provide a review. Simple and powerful promotion.
3. Free chapter. Share your book’s first chapter on your website. If your readers like what they read, they’ll be motivated to want to read more and buy your book. (Note: this suggestion only applies to self-published authors. If you’re not self-published, you don’t have the right to post pieces of your book for the public to read.)
4. Audio or Video. Both audio and video are great people attractors. Pictures, sound, and action draw people in. Create a 30-second animated book trailer on Animoto for free. (See a sample here). Or describe what you offer (your services, the reason you wrote your book) in a short audio clip with a service like Free Conference Call.
5. Teleclass or Webinar. Take your audio or video several steps further with a teleclass or webinar. Give your audience a real taste of who you are and what you offer. Don’t give away everything in your book. Highlight one or two jewels. Then tell them where to buy your book. You could even offer a discount or free shipping as an added enticement.
Whichever freebie (or freebies) you choose, remember to collect customer information. Create an opt-in box on your website for their names and emails and add people to your mailing list. Then keep them in the loop with news about book signings, updates, speaking engagements, the next book coming out. Turn your customers into fans. They’ll love you for it!
Photo by Anatoly Tiplyashin, PhotoXpress
Some writers love to write. Some of us in business feel that we need to write to get our information out to our customers. Knowing how to connect with those
customers—our fans—is key.
People are hungry for news and inspiration. The reason you’ve written your story may be exactly what your readers need to read. If you’ve overcome a huge challenge, your success story could inspire someone else. Maybe you have a desire to teach or you love giving advice.
Make a list of the problems you overcame and the ways in which you overcame them. I used to think I had nothing worthwhile to share with people. There were so many other authors and writing coaches. Why would anyone listen to me?
The answer is that I’m unique. You’re unique. Only you have your point of view. Only you have your voice. And even though you may be saying essentially the same thing others are saying, people need repetition for ideas to sink in. A lot of repetition. So put your ideas out there. Be brave!
Here are 3 ways to connect with your hungry fans.
1. Take those challenges and solutions and create blog posts, newsletters, fan pages. Social media is everywhere: Facebook, Twitter, Pinterest, Instagram, Google+, Meetup, and more. Wikipedia lists about 200 social networking sites. So create a Facebook page, post your articles on your website, put out a newsletter with Mail Chimp (it’s free) or AWeber (there’s a monthly fee). Go public. The more you share, the more you’re heard. And that’s a good thing.
2. All those blog posts and newsletters take time and effort and it’s so frustrating to feel that you’re doing them for nothing. Don’t leave that to chance. Register your blog with the big blogging engines. Go to Technorati.com and Blogcatalog.com and sign up. Millions of subscribers use these engines. It’s a great way to increase your reach.
3. The last tip for getting more article circulation is called Pinging. A ping notifies a server when the blog content has been updated. WordPress blogs automatically notify update services. If you don’t use WordPress, you can manually register with one or more of these services. I recommend starting with http://rpc.pingomatic.com. Then watch
your traffic increase.
Good luck with your articles. If you have any questions, contact me here. But don’t wait. Start now!
Photo by amlet, PhotoXpress
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