by Vanessa Lowry
Many authors are unprepared for the necessity of marketing their book before and after it is published. Why not condense your marketing effort and focus on selling your book by the box?
Here are 5 Tips for generating bulk sales of your book.
1. Does your book make a good gift?
Written for the niche of Christian men who play golf, David Felt’s book Swing Thoughts parallels the game of life with the game of golf. David includes stories from his own faith journey and photos from popular golfing destinations, along with scripture verses. He is active in a Christian business group for men and many of the professionals business men in that group have ordered boxes of Swing Thoughts as client gifts or for their bible study groups. David made it easy by setting up bulk ordering options for 10, 25, 50, 75, and 100 books on his book website.
2. Can companies use your book as a training tool?
When re-releasing a new version of his book, Never Fry Bacon in the Nude, author Stone Payton contacted a company that uses his book in their sales training. He offered to customize the book by adding their company name to the front cover, replacing the ISBN on the back cover with their company logo and adding a page with a custom foreword from the organization’s president. The company purchased boxes of customized copies of Never Fry Bacon and gave the book to employees at their quarterly sales meeting.
3. What companies could give a customized version of your book as a promotional item?
Knowing your target reader allows you to approach companies that market to your same niche. Suggest a customized version of your book to be paired with a new product the company is launching or as a trade show give-a-way. Does your book have a beach or travel theme? Connect with travel organizations or beachwear companies. Does a key character in your book have a particular passion for horses? Contact equestrian venues or farriers. Have a character living with the challenges of a diagnosis like lupus? Follow the lead of Kim Green, author of Hallucinations, and partner with organizations like the National Lupus Foundation of America. There are organizations, associations, and trade shows for all types of niche markets. A quick internet search will yield links to companies and organizations marketing to people interested in the same topics featured in your book.
4. Does your book have a motivational message?
Approach top-level distributors in multi-level marketing (MLM) companies to purchase your book as a gift to those in their down-line. Rich Dad Poor Dad author Robert Kiyosaki encourages people to get into their own business—especially in direct sales. Bulk sales of his book to MLM distributors helped his book gain national exposure.
5. Is your book location specific?
T.W. Lawrence, author of an anthology of short stories titled Take Me to Texas, sold boxes of his book to a law firm in Texas for holiday gifts. T.W. signed each book, personalized to the attorney’s recipient list. Authors Ellen Taber and Polly Cooper published Tybee Days: One Hundred Years on Georgia’s Playground Island. The book is filled with interesting facts, photos, and colorful stories from long-time residents and generations of regular visitors telling the real history of this popular barrier island in Georgia. Sold in gift shops around Tybee Island and nearby Savannah, the book has been promoted through the local Chamber of Commerce and the Tybee Island Historical Society.
Get creative, think big, and don’t be afraid to ask. Put on your marketing hat, or call a professional like Vanessa Lowry to develop a strategy for selling your book in bulk orders . . . BOXES at a time.
Vanessa Lowry is a marketing consultant, graphic designer, artist, author, radio host, and speaker. She leverages over 30 years of design and marketing expertise to support book authors who are self-publishing. Her five collaborative books are: 30 Days of Gratitude; Improv to Improve Your Business; Publishing as a Marketing Strategy; The 28-Day Thought Diet; and The Adventure of an Ingenious Life. She is also co-author of Write a Book – Change the World. Find more articles and radio show podcasts on marketing and promotion at www.connect4leverage.com.
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